The Marketing Innovation & Analytics minor provides students with essential skills in data-driven marketing and customer engagement that are increasingly valuable across all industries.
This program combines creative marketing principles with advanced analytical techniques, teaching students how to leverage big data, social media and digital platforms to understand consumer behavior and craft targeted campaigns. Students learn to interpret customer data, design compelling messaging strategies and measure campaign effectiveness using contemporary marketing technologies and analytics tools. The minor emphasizes both the creative and quantitative aspects of modern marketing, from content creation and brand strategy to performance measurement and optimization. Whether pursuing engineering, computer science, business or other fields, students gain practical expertise in understanding markets, communicating value propositions and using data to drive strategic decisions that enhance their ability to promote ideas, products and services in their chosen career paths.
Choose 6 electives from the following courses:
MKT 350 - Marketing
MKT 403 - Marketing Strategy in a Digital World
MKT 404 - Marketing, Society, and Sustainability
MKT 417 - Market Analytics & Research
MKT 435 - Social Media and Network Analysis
MKT 445 - Virtual and Physical Consumer Behavior
BT 465 - Integrated Marketing and Communication
MKT 405 - Sports Marketing