A well-articulated and consistent brand provides a clear and consistent message, maximizes relevance and resonance and helps audiences understand Stevens’ value.
Our brand team has developed several tools, resources and services to help faculty and staff produce on-brand communications and extend and amplify the power and resonance of the Stevens brand. By being a Stevens brand ambassador, you can assist in fostering loyalty and trust and participate in building long-lasting brand equity.
Tools
Brand Central
As part of an ongoing effort to maintain Stevens’ brand cohesion and strengthen brand recognition and awareness, the Brand Central SharePoint Library has been established to provide access to the tools and assets faculty and staff need to carry the Stevens brand into the world. In this library you will find resources and assets such as:
Brand guidelines and the Stevens Editorial Style Guide
Logo and graphic elements for both print and digital applications
PowerPoint templates, the Institutional slide deck and a guide for best use
Digital stationery
Stevens typefaces
Zoom backgrounds
An event kit containing graphics for table throws and runners, branded banner stands, Avery name tags and more
Use of the Stevens logo assets are restricted to faculty and staff for use in official university communications and merchandise. Permissions have been set to allow faculty and staff to view and download these documents and assets; a Stevens login is required. For questions about brand assets email branding@stevens.edu.
