Stevens Institute of Technology Licensing
Overview
Stevens' licensing program is a critical component of the university’s overall branding efforts. The program helps protect, promote and support Stevens’ reputation and image as one of the nation’s premier technology research universities. Every year the Stevens Institute of Technology name and logo are utilized on a wide variety of merchandise, furthering the reach and impact of the Stevens brand. Adherence to brand standards is extremely important in all such situations.
Licensing and Trademarks
Licensing Program
Stevens requires that businesses producing their merchandise be licensed. The licensing process ensures that the university’s name and logo are used appropriately, and that merchandise is manufactured under a code of conduct designed to reinforce fair-labor practices and prohibit sweatshop conditions.
The Division of University Relations manages the university’s licensing program and all presentations of the Stevens brand, which includes all use of trademarks, service marks, logos, insignias, seals, symbols or slogans that are associated with or referring to Stevens.
Individuals and organizations wishing to use the university's trademarks on commercial products must obtain permission to do so by securing a trademark license. Stevens has partnered with the Nexus Licensing Group to help manage the licensing of all university marks.
Any vendor or crafter creating apparel and merchandise bearing Stevens’ protected name and/or marks, whether for on-campus departments, student organizations, or for third-party vendors to sell online or in-store, must be approved as an official licensee. All vendor questions regarding the application and approval process should be directed to Nicole Bevington, Licensing Operations Manager at Nexus Licensing Group.
Stevens Registered Trademarks
The words "Stevens" and "Stevens Institute of Technology," the tagline “Inspired by Humanity, Powered by Technology” as well as all forms of the university logo and seal, are trademarks registered or pending registration with the U.S. Patent and Trademark Office.
University Logo
University Wordmark
University Emblem
Stevens Trademarks - Other
The university also owns marks that are not registered:
University Seal
Attila Mascot Logos
Varsity Athletics “S”
Stevens Ducks
Stevens Ducks 4 Life
Information for Licensees
Information for the Campus Community
Additional information for the campus community can be accessed in the University Relations SharePoint site.