Pallavi Pal (ppal2)

Pallavi Pal

Assistant Professor

School of Business

Education

  • PhD (2020) Michigan State University (Economics)

Research

​​​​INTERESTS

Industrial Organization, Online Advertising, Online Multisided Platforms, Structural Econometrics, Microeconomics Theory.

General Information

Industry Experience

Competition Commision of India, 2013-2014
(Antitrust division of the Government of India )

Institutional Service

  • Tenure Track faculty in Economics Search Committee Member

Honors and Awards

ISMS Early-Career Fellow, 2025

Professional Societies

  • CESifo Fellow

Selected Publications

Conference Proceeding

  1. Aryal, G.; Murry, C.; Pal, P.; Palit, A. (2024). Bundling Demand in K-12 Broadband Procurement. Proceedings of the 25th ACM Conference on Economics and Computation (pp. 857-858). ACM.
    https://doi.org/10.1145/3670865.3673497.

Newspaper Article

  1. Pal, P. (2024). Researchers Credit New Jersey Co-op for Multi-Million Dollar Cost Savings to Schools.
    https://finance.yahoo.com/news/researchers-credit-jersey-co-op-125900462.html.

Working Paper

    working paper

    1. Pal, P.; Kim, D. (2025). Nonparametric Estimation of Sponsored Search Auctions and Impact of Ad Quality on Search Revenue. Management Science.
      https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2023.02052.