Gaurav Sabnis
Associate Professor
School of Business
Education
- PhD (2011) Penn State (Marketing)
- MBA (2004) Indian Institute of Management Lucknow (Marketing, Information Systems)
- BE (2002) College of Engineering Pune (Electronics and Telecommunications)
Research
His research interests include: Empirical modeling of marketing strategy, issues Sales force management, Online user generated content, Competition’s role in online content.
Google Scholar Page
Refereed Journal Articles
J Ren, H Dong, A Popovic, G Sabnis, J Nickerson (2022), "Digital platforms in the news industry: how social media platforms impact traditional media news viewership", European Journal of Information Systems, 1-18.
Y Han, T Lappas, G Sabnis (2020), "The importance of interactions between content characteristics and creator characteristics for studying virality in social media", Information Systems Research 31 (2), 576-588.
Kyriakou, Charalampos, Gaurav Sabnis, and Jeffrey V. Nickerson (2017), "Knowledge Reuse for Customization in Open Design Communities", MIS Quarterly, 41(1), pp. 315-332.
Lappas, Theodoros, Gaurav Sabnis, and George Valkanas (2016), "The Impact of Fake Reviews on Online Visibility: A Vulnerability Assessment of the Hotel Industry", Information Systems Research, 27(4), pp. 940-961.(Runner-up, Best ISR Paper 2016)
Sabnis, Gaurav, and Rajdeep Grewal (2015), "Cable News Wars on the Internet: Competition and User-Generated Content", Information Systems Research, 26(2), pp. 301-319.
Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal, and Gary Lilien (2013), “The Sales Lead Black Hole: On Sales Follow-Up of Marketing Leads,” Journal of Marketing, 77(1), pp. 52-67.
Book Chapters
Sabnis, Gaurav, and Rajdeep Grewal (2012), “Competition and its Implications for Marketing Strategy”, in Marketing Strategy Handbook, Northampton, MA, USA: Edward Elgar Publishing, Inc., Venkatesh Shankar and Gregory S. Carpenter (ed.) 2012, pp. 58-77.
Google Scholar Page
Refereed Journal Articles
J Ren, H Dong, A Popovic, G Sabnis, J Nickerson (2022), "Digital platforms in the news industry: how social media platforms impact traditional media news viewership", European Journal of Information Systems, 1-18.
Y Han, T Lappas, G Sabnis (2020), "The importance of interactions between content characteristics and creator characteristics for studying virality in social media", Information Systems Research 31 (2), 576-588.
Kyriakou, Charalampos, Gaurav Sabnis, and Jeffrey V. Nickerson (2017), "Knowledge Reuse for Customization in Open Design Communities", MIS Quarterly, 41(1), pp. 315-332.
Lappas, Theodoros, Gaurav Sabnis, and George Valkanas (2016), "The Impact of Fake Reviews on Online Visibility: A Vulnerability Assessment of the Hotel Industry", Information Systems Research, 27(4), pp. 940-961.(Runner-up, Best ISR Paper 2016)
Sabnis, Gaurav, and Rajdeep Grewal (2015), "Cable News Wars on the Internet: Competition and User-Generated Content", Information Systems Research, 26(2), pp. 301-319.
Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal, and Gary Lilien (2013), “The Sales Lead Black Hole: On Sales Follow-Up of Marketing Leads,” Journal of Marketing, 77(1), pp. 52-67.
Book Chapters
Sabnis, Gaurav, and Rajdeep Grewal (2012), “Competition and its Implications for Marketing Strategy”, in Marketing Strategy Handbook, Northampton, MA, USA: Edward Elgar Publishing, Inc., Venkatesh Shankar and Gregory S. Carpenter (ed.) 2012, pp. 58-77.
General Information
Industry ExperienceChannel Manager, IBM from 2004 to 2006
Institutional Service
- Tenure Track Marketing Search Chair
- Marketing Sub Area Chair
- Marketing Faculty Search Committee Chair
- Promotion & Tenure Committee Member
- BSB Curriculum Committee Member
- PhD Program Committee Member
- Undergraduate Faculty Ambassador Member
- Academic Promotions Committee Member
- Graduate Curriculum Committee Member
Professional Service
- AACSB AACSB MACUDE Marketing Task Force Member
- Journal of Marketing Research Editorial Review Board Member
Professional Societies
- AMA – American Marketing Association Member
- INFORMS Member
- Institute for the Study of Business Markets Member
Selected Publications
Book
Journal Article
- Ren, J.; Dong, H.; Popovic, A.; Sabnis, G.; Nickerson, J. (2022). Digital platforms in the news industry: how social media platforms impact traditional media news viewership. European Journal of Information Systems (pp. 1-18). Informa UK Limited.
http://dx.doi.org/10.1080/0960085x.2022.2103046. - Sabnis, G.; Lappas, T.; Han, Y. (2020). The Importance of Interactions between Content Characteristics and Creator Characteristics for Studying Virality in Social Media. Information Systems Research (2 ed., vol. 31).
- Sabnis, G.; Lappas, T.; Han, Y.. The Importance of Interactions between Content Characteristics and Creator Characteristics for Studying Virality in Social Media. Information Systems Research.