Bob Bastian
CHIEF INFORMATION OFFICER
HEAD OF DATA, SERVICE AND TECHNOLOGY, U.S. BUSINESSES PRUDENTIAL FINANCIAL, INC.
Bob Bastian is the Chief Information Officer (CIO) and Head of Data, Service and Technology for Prudential’s U.S. Businesses. This suite of businesses provides financial advice and develops, distributes and services income and protection solutions for individual and institutional clients. The U.S. Businesses comprise Group Insurance, Individual Life Insurance, Prudential Retirement Strategies, the Retail Advice and Solutions organization, as well as key support functions. In his role, he plays a central role in steering the organization’s technology and business strategy by enhancing Prudential’s digital capabilities.
Leading cross-functional teams of technology and operations experts, Bastian is renowned for his ability to craft elegant solutions for complex challenges and establish strategic business partnerships. His leadership extends to overseeing the incredibly talented operations team, instrumental in delivering exceptional service to customers.
Bastian’s dedication to seamless technology integration with business strategies has positioned Prudential as a prominent leader in the financial services sector. Under his leadership, Prudential now boasts industry-leading technology and service capabilities, including common service and claims platforms across its businesses and advanced Artificial Intelligence (AI) capabilities, encompassing Generative AI and machine learning.
Throughout his career Bob has championed profitable innovation, ensuring that the organization remains at the forefront of the digital revolution. In his prior capacity as Head of Enterprise Digital and CIO of U.S. Businesses, he successfully executed comprehensive transformations, cultivating a customer-centric philosophy. He instilled agile methodologies across the organization, significantly improved time-to-market, reduced costs and enhanced
customer satisfaction.
Beyond his professional endeavors, Bob is a martial arts enthusiast and resides in New Jersey with his wife and daughter. Bastian earned his master’s degree in management from George Washington University, a bachelor’s degree in history, holds certifications from Scaled Agile, Inc., and is a certified Project Management Professional (PMP®).